Care Talent Collective
The Challenge
Cross Origin faced off against 9 other agencies and emerged victorious in the quest to name, design, and develop brand assets for a collaborative care recruitment initiative set to roll out across Surrey. With tight deadlines and 7 care organisations involved in the decision-making process, this project demanded meticulous planning and expert management.
The Approach
We kicked off the process with a lively naming workshop, delving into the essential brand attributes and transforming them into naming triggers. This collaborative brainstorming session allowed us to whittle down a list of potential names. The subsequent naming process ensured that the decision was a joint effort, leading to the development of the brand’s unique expression.
Project Scope
Naming / Branding Workshop / Brand Research / Visual Concepts / Brand Identity / Website Design & Development / Branded Templates
The Outcome
Out of this collective effort, the “Care Talent Collective” was born, emphasising the need for individuals with Care Talent to bring enthusiasm and energy into the lives of those with learning disabilities and autism. To make this initiative come to life, we used a vibrant colour palette and created a visual representation of a journey that’s as exciting as it is rewarding – and never a straight path. It all boils down to one question: “Do you have care talent?”
