For A BetterBio Tomorrow

 

Betterbio Health

Mineral enriched drinks and supplements

The challenge

To create a trustworthy brand to launch a new health product to market.

The approach

Cross Origin was approached to help a company develop its products and spread a wider message around better health and wellbeing.

The how’s, why’s, and wherefores are the first things to consider when researching a new brand. Looking at the wins and pain points of BetterBio’s existing market presence helped develop the brand strategy. Once a new internal brand was established, the next stage was to express that identity verbally and visually.

 

The outcome

“My current client base was so niche that I needed a way to educate and appeal to a wider audience. Cross Origin helped me understand a customer’s route to purchase and how we can influence that. The strategy behind their visual approach made sense, I found their approach was backed by solid research and insight, combine that with great creative and you have a winning formula.

“Cross Origin took my brand to the next level, with a new name and approach that is fresh, imaginative and clever.”

Enzo Schifano – Director

PROJECT SCOPE
Market Research
Brand Naming
Brand Strategy
Visual Brand Expression
Website Design & Development
Packaging Design
Social Media Campaigns
SEO
Advertising
POS

Betterbio
text
illustration
veg
Plantbasedminerals
flyer

 

Train better

 

Sleepbetter

 

Feelbetter

 

Betterbio

 

betterbio website

For a Betterbio Tomorrow

Betterbio Liquid

“Cross Origin took my brand to the next level, with a new name and approach that is fresh, imaginative and clever”